Trusted Digital Marketing & SEO Specialist

Consistent Flow of Leads for High End Website in the Health & Fitness Niche

Improved Search Engine Visibility for a Website in the Home Niche

Improved Rankings  for a Website in the Lawyer Niche

Improved Local Rankings  for a Website in the Digital Marketing Niche

Recovery from Google Algorithm Updates

Optimizations that Moved the Needle

Specific Achievements

SEO and Digital Marketing Influence

• Indulged in hundreds of courses, industry tools, conferences, masterminds & webinars.
• Collaborated with industry professionals, experts, and company owners.

Project Management & Communication:

• Maintained 90% monthly client and team retention.
• Fulfilled and tracked client requests using customized project management tools.
• Developed a custom content order form to improve accuracy and delivery of content.

Keyword Research & Optimization:

• Conducted thousands of keyword research and on-page optimization
• Monitored user engagement using industry tools.
• Performed competitive analysis and identified gaps in content to improve ranking by up to 50+ positions on the SERP and leads by 35%.

Content Optimization & Creation:

• Reviewed and optimized web pages and calls to action
• Worked with editorial and marketing teams to drive SEO & CRO
• Optimized copy and landing pages for traffic & lead generation
• Tested AI content, content clusters with 80% indexation to produce leads for a new site.

Performance Tracking & Reporting:

• Tracked SEO metrics & KPIs including organic traffic and conversion rates.
• Reported performance metrics to clients, maintaining 95% monthly client retention rate.

Link Building & Online Authority:

• Implemented link building strategies and managed backlinks to build online authority.
• Audited backlink profiles to correct errors.

Technical Optimization:

• Optimized technical elements and implemented site architecture changes to improve KPIs.
• Directed dev team to ensure best practices are properly implemented on newly developed code.

Human Resource: Leadership and Team Management:

• Expanded team from 7 to 40+ across critical departments, showcasing strong people skills and driving operational growth.
• Increased operations 5x by hiring, training, and guiding staff.
• Developed a mission-driven company culture focused on teamwork, integrity, and communication, while prioritizing individual differences and encouraging adaptability.
• Leveraged DISC profiles on Slack to enhance collaboration.
• Maintained a constant focus on building harmonious team relationships to ensure top-quality client service.
• Facilitated positive working relationships and minimized conflicts by tailoring the team's structure to accommodate individual personalities.
• Maintained high retention rates by implementing effective rewards and reprimands, resulting in a 90% retention rate compared to the previous 50%.
• To improve cross-border communication within the team, facilitated clear message and instruction delivery, and ensured actionable follow-ups by sending daily reminders to departmental managers.
• Bridging the gap between content and SEO, I developed a content order form that aligns with SEO/CRO best practices to ensure our content is optimized for search engines and user experience.
• Bridged the gap between the SEO and Dev teams by implementing a streamlined communication system that increased efficiency and reduced lead time.
• Successfully managed and empowered a PPC team to drive ROI and growth, resulting in a significant increase in client base from less than 10 to over 30, including major clients such as NBA, Walk Ons, Lark, Hired, and TeleLeaf.
• Successfully helped direct a call center team responsible for setting appointments with SEO leads, resulting
• Managed digital marketing, SEO, web design/development, PPC, & lead nurture departments
• Facilitated clear message and instruction delivery to improve cross-border communication within the team.
• Sent daily reminders to departmental managers to ensure actionable follow-ups.
• Developed a content order form that aligns with SEO/CRO best practices to ensure our content is optimized for search engines and user experience.
• Implemented a streamlined communication system between the SEO and Dev teams that increased efficiency and reduced lead time.
• Managed and empowered a PPC team to drive ROI and growth, resulting in a significant increase in client base from less than 10 to over 30, including major clients such as NBA, Walk Ons, Lark, Hired, and TeleLeaf.
• Directed a call center team responsible for setting appointments with SEO leads, resulting in a significant increase in profits.
• Set up and managed an email outreach team to follow up on SEO leads, resulting in double the amount of leads compared to the organic department in a certain month.
• Directed team to customize High Level CRM to improve client retention and profits.
• Bridged the gap between leaders and subordinates by fostering mutual respect, open communication, competency, strong core values, emotional intelligence, delegation, ability to inspire, selflessness, and a laser focus on the most critical goals.
• Demonstrated versatility by effectively fulfilling various roles within the team, including management, training, recruitment, marketing, HR, analysis, SEO, and even guidance counseling when needed.
• Coordinated with CEO and other directors to fulfill client requests.
• Planned and executed new business models inside and outside the agency.

Strategy and Process Development:

• Created SEO workflows and systems for scalability and flexibility, resulting in over 100 evolved SOPs that are future-proofed.
• Managed end-to-end SEO operations, including research, content creation and publishing, ongoing updates, technical and off-page SEO, local impact, organic ranking, user journey optimization, conversion optimization, and lead nurturing.
• Founded third-party teams & solutions with tailored work setups to optimize productivity and output.

Customer Service & Retention:

• Streamlined client onboarding and reporting processes to improve customer satisfaction and minimize post-payment work.
• Developed a customized project management tool for our team and clients, now in its fourth iteration, to ensure timely delivery of updates and deliverables and create positive first impressions for clients.
• Enabled the team to provide timely responses to client queries within 24 hours and prevent bottlenecks through consistent follow-ups.
• Continuously tailor reporting methods to cater to different client needs. Developed automated dashboards to provide clients with metrics on leads and bottom-line performance.
• Developed a system to manage client expectations and educate them on SEO services without being too intrusive.
• Pacified clients by providing courtesy services, taking responsibility for mistakes, and ensuring that they were rectified and prevented from happening again.
• Developed and implemented hundreds of lead generation sites that can be optimized without client approval, enabling us to offer lead generation as an option to clients who cancel their SEO services.

Overall results:

• Expanded team by 7 times
• Company profits grew by at least 10 times as before. It is evident based on the bonuses we get and the budget that can support tools, vendors, and members we onboard
• Client base grew from 50+ to 100+
• Lead buyers and JV partners from a handful to 10+ recently
• Successfully optimized 400+ client websites and 100+ local assets to date which contributed to growth in operations by as much as 500% over the last 10 years.
• Performed tests such as correlation tests, semantics, entities, featured snippets, CTR tools, Core Web Vitals, single variant, A/B, siloing, keyword cannibalization, etc and identified improvement opportunities.